Céréa Partenaire invests in Organic Alliance

The company was created by the merger of Pro Natura and Vitafrais in 2016, backed by previous owner Naxicap Partners.

The deal values Organic Alliance at €150m (slightly more than 10x EBTIDA), according to French daily Capital Finance. LPs in Céréa funds could co-invest in the transaction before closing, the same report stated.

Céréa financed the investment from the Céréa Capital II fund, which closed in January 2017 on €225m.

Previous Funding
Activa acquired a 50% shareholding in Pronatura in September 2005, investing via its €162m Activa Capital Fund.

Subsequently, Naxicap Partners bought Organic Alliance in 2014. Selling shareholders included Activa Capital and Henri de Pazzis, the founder.

Company
Pro Natura was founded in 1987 and supplies organic produce to both specialised organic food retailers and supermarkets across Europe. Its current turnover stands at €250m.

People
Organic Alliance – Lionel Wolberg (founder, president).

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