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Unquote
  • Buyouts

Isai, Keensight sell Labelium to Qualium

  • Francesca Veronesi
  • Francesca Veronesi
  • 12 January 2018
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French GPs Isai and Keensight Capital have sold their minority stakes in French online marketing and digital strategy consulting agency Labelium to Qualium Investissement for an undisclosed sum.

Qualium launched its second fund, Qualium II, in May 2017 with a target of €350m. The fund aims to make majority buyouts, injecting between €20-75m of equity in European small and medium-sized companies valued between €40-250m, according to unquote" data.

Debt
Capzanine will provide a unitranche financing and an additional acquisition financing line to fund the group's future build-ups. Debt will be provided by Capzanine 4 Private Debt fund, which launched in early 2017 and is expected to close on approximately €950m in Q1 2018, a spokesperson for Capzanine disclosed. 

Labelium

  • DEAL:

    SBO

  • LOCATION:

    Paris

  • SECTOR:

    Media agencies

  • FOUNDED:

    2001

Previous funding
Isai and Keensight acquired minority stakes in Labelium in 2014. At the time, senior debt was provided by Arkea Banque, BNP Paribas and NOBC.

Isai's investment was drawn from its Isai Expansion fund, which held a final close in 2013, while Keensight used its 2014-vintage Keensight IV vehicle for the transaction.

Company
Founded in 2001, Labelium offers consulting services in online marketing and digital strategy. Its clients include LVMH, L'Oréal Group, Sephora Europe, Club Med, Air France and Societe Generale. It has 16 offices across Europe, the US and Australia. The company employs 200 consultants and is based in Paris.

People
ISAI – Pierre Martini (CEO).
Keensight Capital – Philippe Crochet (partner).
Labelium – Stéphane Lévy (president, co-founder).

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