Omnes sells Adictiz to trade

Omnes Capital invested €2m in the games developer in 2012. The fresh capital was intended to help Adictiz create new games, make targeted marketing investments, and enter into partnerships and licensing agreements worldwide to develop its brands. At the time of the investment it had a B-to-C model, though during the investment, the company started focusing exclusively on a B-to-B service. 

Webedia is a global media and technology company focused on the entertainment industries. Founded in 2007, it is headquartered in Levallois-Perret.

Company
Established in 2009, Adictiz allows brands to design and publish customisable games and apps without technical expertise. It also operates advertising campaigns.

The company generated a turnover of €5m in 2017, according to French publication Le Figaro. Its clients include Kiabi, Peugeot, Orange, Voyages-SNCF, Yop and TF1. Adictiz, employing 45 people, is headquartered in Lille and has offices in Paris.

People
Adictiz – Charles Christory (CEO, founder).
Omnes – François-Xavier Dedde (investment manager).

Advisers 
Vendor – Orrick, Benjamin Cichostepski, Saam Golshani, Guillaume Vitrich (legal).

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• Omnes Capital
• Trade sale