
Azulis Capital buys Jordenen
Azulis Capital has acquired a 67% stake in Jordenen, a French designer and producer of promotional products and corporate gifts.
Management retained a minority stake; CEO Gael de Calan, who bought the company in 1999, reinvested in the business and kept a seat on the board. The transaction saw Derek Rohde appointed as the new director of the business.
Azulis typically invests €5-15m in companies with enterprise values between €15-150m.
Company
Created in 1969, Jordenen designs, creates and produces promotional products and corporate gifts. It has a headcount of 86 and posted a €27m turnover in 2017. The business is headquartered in La Chapelle-Saint-Mesmin.
People
Jordenen – Gael de Calan (CEO); Derek Rohde (director).
Azulis Capital – Bruno Lavollé (partner).
Advisers
Company – Transaction R (corporate finance); ACA Nexia (legal); Bayard Avocats (legal).
Equity – Exelmans (commercial due diligence); Lamartine Conseil (legal); Adviso Partners (corporate finance).
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