Omnes backs MBO of Marquetis

As part of the firm's restructuring, founder Virginie Massa will become majority shareholder, while co-founder Evangelos Vatzias is reinvesting in the project for a minority stake. The management team retains a 20% stake in the business.

A group of previous capital providers, represented by BNP Paribas and lead mezzanine arranger Omnes, are financing the transaction with leverage.

With the additional capital, the group is exploring new partnerships in the local market and plans on developing its software-as-a-service (SaaS) marketing platform. 

Company
Established in 1996 and headquartered in Boulogne Billancourt, Paris, Marquetis is communications company specialising in operational marketing. It offers communication consulting services and automated cross-channel marketing in its SaaS platform.

The company operates through its subsidiaries Marquetis One, Marquetis Connect and Marquetis Call. Marquetis has to date been managed by its founders Virginie Massa and Evangelos Vatzias. The company generated revenues of €20m in 2017.

People
Omnes Capital – Camille Delibes (partner).
Marquetis – Virginie Massa, Evangelos Vatzias (founders).

Advisers
Debt – Advance Capital, Arnaud Vergnole, Louis-Michel Diaz (financial due diligence); Levine Keszler, Serge Levine (legal); Cazals Manzo Pichot, Bertrand de Saint Quentin (tax); BRL Avocats, Nicolas Czernichow (management due diligence); Indefi, Emmanuel Parmentier, Charlotte Salmon (ESG due diligence); BNP, Sandrine Prevost (debt advisory); Volt, Alexandre Tron (senior debt advisory).

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• Topics
• Buyouts
• France
• Media
• France
• Omnes Capital
• BNP Paribas