Argos Wityu buys Juratoys in MBO

Alex Brands, an American toy company and sole shareholder since 2015, has sold its entire stake in the group. Alex Brands is backed by US-based GP Propel Equity Partners.  

Argos is currently investing via its Euroknights VII vehicle, closed in 2017 on €520m. Debt for the transaction was provided by BNP Paribas and LCL.

The GP's backing will facilitate Juratoys’s increase of international sales and the continuted development of a multi-channel distribution network. In addition, Juratoys will benefit from increased flexibility to complete build-up operations.

Company
Juratoys, founded in 1970 and based in Orgelet, develops and distributes its own brand of wooden and soft toys. It also distributes international toy brands exclusively in France and Belgium.

The business relies on a multi-channel distribution network in France and overseas. It comprises distributors, specialised retailers and e-commerce players. The company also operates through its five subsidiaries in Spain, the UK, Germany, the US and China. Employing 140 people, Juratoys reported sales of €52.5m in 2017.

People
Argos Wityu - Gilles Lorang (partner).
Juratoys - Ludovic Martin (president). 
Propel Equity Partners - Michael Cornell (chair, CEO). 

Advisers
Vendor - Harris Williams, Edward Arkus, Sylvain Noblet, Danielius Uznys, John Levy (M&A), Gibson Dunn, Bernard Grinspan (legal), PwC, David Willems (financial due diligence), David Willems, Pascal Ansart (commercial due diligence).
Equity - MacDermott Will and Emery, Bertrand Delafaye, Louis Leroy (legal); KPMG, Olivier Boumendil, Véronique Harnois, Amine El Mostaine (financial due diligence); Arsène Taxand, Franck Chaminade, Valentine Roulin (tax); Sciaci, Eric Rémus, Christine Rivoalan (insurance due diligence).

 

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• Topics
• Buyouts
• France
• Consumer
• France
• Argos Wityu