Ouest Croissance, Multicroissance back Idaia Group

The GPs acquired a minority stake in the business by investing alongside the company's founder Regis Barbier and the management team led by Anne-Laure Maderay.

Backed by French lenders BPGO, BPACA and BPVF, Ouest Croissance is a private equity firm specialising in buyouts and growth capital transactions, targeting the French mid-market. The GP invests equity tickets of up to €10m in companies with revenues of €5-60m.

Multicroissance is the private equity investment arm of the French bank Banque Populaire Occitane. It targets minority stakes in companies based in south-west France with the aim of supporting their expansion and boosting their growth.

Previous funding
Galia Gestion and OSEO provided €3m in growth funding to Idaia – at the time known as Cartegie – in September 2012.The financing was used to help the company accelerate its growth.

Company
Established in 1988 as Cartegie and rebranded in 2019, Idaia specialises in providing data-driven marketing, data visualisation and communication campaigns. The company is headquartered in Bordeaux, with additional offices in Niort, Paris and Strasbourg. It employs 100 staff and generated EBITDA of €3m from revenues of €18m in 2019.

People
Ouest Croissance – Anne Jacquinet-Sulger (general director).
Idaia Group – Régis Barbier (founder).

Advisers
Equity – Fidal (legal); Cabinet Rossignol (legal).
Company – Eurvad Finance (corporate finance); Cabinet Romain (legal).

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