Marlin backs e-commerce specialist Lengow

With Marlin's support, the company plans to further develop its technology and boost its international expansion.

Headquartered in Los Angeles, with an additional office in London, Marlin has $7.4bn in assets under management. The firm is currently investing its Marlin Heritage Europe Fund II and its Marlin Equity Fund V, which closed on $750m and $2.5bn, respectively, in March 2017.

The GP typically targets businesses with revenues of $10m-2bn, operating across the technology, healthcare, business services and industrial sectors, primarily in segments with strong opportunities for consolidation.

Previous funding
Following an initial €200,000 seed round led by Kima Ventures in 2010, Lengow raised €1.2m in a series-A round led by Alven Capital in June 2011.

Subsequently, Serena Capital, BPI France (via its Digital Ambition Fund) and existing backer Alven Capital invested €10m in a series-B round for the company in September 2015.

Company
Founded in 2009, Lengow offers an e-commerce management platform to optimise e-commerce listings, improve distribution of product catalogues, connect brands and retailers with key players such as Google and Amazon, and provide business recommendation tools.

Employing 130 staff, the company serves a customer base composed of 4,600 brands and retailers in 42 countries worldwide. Clients include French and international brands such as L'Oreal, Nespresso, Sephora, Clarins, Boggi, Panini and InterSpot.

Lengow is headquartered in Paris, with additional offices in Nantes and Munich.

People
Lengow – Mickael Froger (founder, CEO).
Marlin Equity Partners – Roland Pezzutto (principal).

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