Eurazeo invests €410m in Aroma-Zone

Following the deal, the founding Vausselin family will retain a significant minority stake in the business.

Private debt manager Pemberton provided financing to support the deal, alongside Partners Group and Bank of Ireland.

Eurazeo intends to support Aroma-Zone in boosting its growth, further expanding internationally, improving its online platform and opening new stores.

Aroma-Zone hired Societe Generale to run the sale of the business in October 2020, according to Unquote sister publication Mergermarket. 

The process attracted several bidders, including Ardian, Bain Capital and CVC, with a valuation understood to be around €700m, according to press reports.

Company
Established in 1999 and based in Cabrières d'Avignon, Aroma-Zone specialises in producing and distributing essential oils, natural cosmetics and organic hair colourants.

Employing 350 staff, the company sells its products mainly online, but also through a network of seven stores located in Paris, Lyon, Metz, Strasbourg, Lille and Aix-en-Provence.

The company generates EBITDA of €35m from annual revenues of around €100m, according to press reports.

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