Latour sells Atlas For Men to Motion Equity

Latour Capital had bought the company for an enterprise value of EUR 160m in March 2019, as reported, with Motion reportedly taking part in that auction process alongside Mayfair and Riverside. 

Motion submitted a pre-emptive offer a few months after refinancing, Latour said.  

The buying GP is investing via Motion IV, which held its first close in June 2021 at EUR 150m and is targeting a total size of EUR 250m. 

Motion plans to support the asset through further expansion into North America and growth of its digital strategy in Europe. 

The vendor said revenue has grown organically from EUR 189m in 2018 to EUR 276m in 2021 by pursuing international growth in the UK, Hungary, Canada, and the US. 

Atlas For Men is a retailer of affordable outdoor menswear. Online sales account for 35% of the company's orders. 

Latour bought the company from Activa Capital. 

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• Buyouts
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• Motion Equity Partners
• Retail & consumer