Banexi Ventures Partners backs Adyoulike

Banexi Ventures first came into contact with Adyoulike when the company began a world tour in 2012. Adyoulike and Banexi shared the same vision regarding development plans for the company, leading to the series-A round.

The venture capital firm prefers to know the management of a company for at least 18 months prior to closing a deal. In this case it took approximately 12-18 months from start of negotiations to the finalised deal.

The fresh capital will be used to accelerate Adyoulike's growth in France, to build a larger team and to penetrate European and international markets.

Furthermore, the company will open up operations in Brazil and the UK. The London office will open in April 2013. Adyoulike is currently building partnerships with Brazilian firms, the firm's CEO told unquote". 

Company
Founded in 2011, Adyoulike specialises in online advertising through interactive formats. The company aims to deliver interactivity to brands by integrating the ad directly into the editorial content. It notably delivers more than 30 million display and video advertising captchas for hundreds of different websites.

Based in Neuilly-sur-Seine, Adyoulike has a turnover of nearly €1m.

People
Philippe Herbert is a partner at Banexi. Julien Verdier is the CEO of Adyoulike.

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