Cathay to buy Smart AdServer for €37m

Smart AdServer's management team has also taken part in the transaction.

The acquisition is to be made via the Cathay Capital II and Sino-French SME Fund vehicles. The former closed on €187m in 2012, having launched in July 2011, while the latter is a €150m vehicle.

Cathay's growth plans for Smart AdServer include bolstering its market position in the US – possibly by opening a west coast office to complement its existing New York base.

The company would then begin to focus on further developing its operations in Asia.

Company
Founded in 2001 and headquartered in Paris, Smart AdServer has developed an advertising management platform.

The company claims to deliver more than 140 billion advertising impressions every month, including 20 billion for mobiles. It has 450 clients including Axel Springer, Le Figaro and Le Monde.

The company employs 100 staff across 10 countries. It generated €14m in revenues last year.

People
Cyrille Geffray is the CEO of Smart AdServer. Mingpo Cai is the president of Cathay.

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