A Plus and Promelys in €3m round for Greenweez

A Plus is understood to have led the round with a €1.2m contribution, while Promelys invested €800,000. Business angels provided the remainder.

A Plus had already injected €2m into Greenweez in early 2011. The company's two founders retain a majority stake in the business.

Company
Established in 2008, Greenweez is an e-commerce website offering customers a range of organic and environmentally friendly products, including household fixtures, food products, cosmetics and health items.

The business posted a €12m turnover in 2012 and is aiming to generate revenues of €25m in 2013. Based in St Jorioz, Greenweez employs 50 staff.

People
Jean-Michel Pimont and Tuan Tran worked on the deal for A Plus Finance. Promelys was represented by Luc-Alban Chermette. Romain Roy and Carl de Miranda are co-founders of Greenweez.

Advisers
Equity – Gide Loyrette Nouel, Pierre Karpik, Louis Oudot de Dainville (Legal); Grant Thornton, Pierre-Olivier Arsac, Edouard Lobry, Jonathan Bernard (Financial due diligence).
Company – Clipperton Finance, Thibaut Revel (Corporate finance); Dechert, François Hellot, Anne-Charlotte Rivière Wilson (Legal).

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• Topics
• France
• Expansion
• Consumer
• France
• Internet
• e-commerce