ISAI and Accel invest €1.6m in Shopmium

ISAI had been in contact with Shopmium's founders for nearly a year and were therefore familiar with the project before its inception. It was attracted by the company's concept and was looking to invest in the mobile internet sector.

The fresh capital will be used to accelerate Shopmium's growth by broadening its user base, strengthening its commercial development and targeting new sectors such as cosmetics and organic products.

Company
Established in September 2011, Shopmium has developed a mobile application enabling brands to send promotional offers directly to their customers via their smartphones. Shopmium counts 80,000 users and has been used for campaigns by the likes of Minute Maid, Colgate, Evian and Gü.

People
Jean-David Chamborédon led the deal for ISAI. Accel Partners was represented by Philippe Botteri. Eli Curetti is co-founder and CEO of Shopmium.

Advisers
Equity – Gide Loyrette Nouel, Pierre Karpik, Emilie Leygonie (Legal); 2C Finance, Frank Chuffart (Corporate finance).
Company – Redlink, Hervé de Kervasdoué (Legal); CAFEC, Olivier Ellouk (Financial due diligence).

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• Topics
• France
• Expansion
• Technology
• France
• ISAI
• Accel Ventures