Entrepreneur Venture leads €3m round for Mediabong

Information regarding Entrepreneur Venture's contribution to the round has yet to be disclosed. Media reports place it at the €2.25m mark, however, with all remaining capital coming from Mediabong's previous investors.

Meanwhile, according to these same sources, founders Yann Battard and Laurent Bury saw their stake in the company shrink to 35%.

The funding round comes three years after Mediabong's first capital injection in April 2012. That year saw Jaïna Capital, Conegliano Ventures, Network Finance and business angels Patrick Robin and François de la Villardière inject €1m into the company.

Mediabong will use the second funding round to finance its research and development efforts. The business has plans for new hires within its team of engineers and in its US office, which opened last September.

Company
Founded in 2011, Mediabong provides video and advertising services. Its software allows advertisers to insert online video adverts that adjust to the content displayed on a webpage. Headquartered in Paris, the business is also present in the UK, Germany, Belgium and in the US. Its turnover for 2014 is understood to stand at around €3m.

People
Entrepreneur Venture was represented by associate Bertrand Folliet and investment officer Eric In, while partner Charles-Henry Tranié led the deal for Jaïna Capital and CEO Gilles Enguehard worked on behalf of Network Finances. Laurent Bury is CEO at Mediabong.

Advisers
Company – Avolta Partners, Philippe Rodriguez, Patrick Robin (Corporate finance); Walter Billet Avocats, Fabien Billet (Legal).

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