Alven, Siparex exit MakeMeReach

Alven and Siparex backed MakeMeReach in April 2011, supplying €3m to the company.

Siparex invested in the company via its Siparex Innovation 2010 fund, while Alven backed the business through its €100m Alven Capital III fund.

The two firms reportedly held a 60% stake in the business, with MakeMeReach CEO Pierre-François Chiron owning roughly 25% of the shares. Perion has wholly acquired the business from its shareholders.

Reports state that the deal is worth somewhere between €10-20m, with TechCrunch narrowing it down to $12–13m, according to a source close to the deal.

Company
Founded in 2009 and headquartered in Paris, MakeMeReach has developed a platform designed to allow advertisers to create and manage their social advertising campaigns on Facebook and Twitter.

Customers include Ikea, Nestlé, match.com and Coca-Cola. The company employs 20 staff.

People
Pierre-François Chiron is the CEO of MakeMeReach and will continue to lead the team.

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• Topics
• France
• Exits
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• Alven Capital
• Siparex
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• Trade sale