SoftBank Capital leads €30m round for Criteo

Yahoo Japan, SAP Ventures, Adams Street and existing backer Bessemer Venture Partners also participated in the round.

The company will channel the fresh capital towards its growth trajectory.

Previous funding
In 2006, AGF Private Equity and Elaia Partners backed Criteo, injecting €1.8m and €1.2m respectively. Two years later, Index Ventures led a €7m series-B round for the firm, which saw original backers AGF and Elaia reinvest in the company. In 2010, Bessemer led a $7m series-C financing round for Criteo.

Company
Founded in 2005 and based in Paris, Criteo is a display advertising company that enables e-commerce companies to increase conversion rates. The company partners with around 3,000 e-commerce clients globally.

Criteo has 15 offices across the US, Europe and Asia and sells its service in 30 countries. It employs 700 members of staff.

People
Matt Krna is a principal at SoftBank and will join the Criteo board as an observer.

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• Topics
• France
• Technology
• Expansion
• France
• Bessemer Venture Partners