Citizen Capital et al. inject €5.2m into Camif-Matelsom

Other backers included Perspectives & Participations (an investment arm of French bank BRED) and state-backed fund Fonds de Co-Investissement de la Région Poitou-Charentes (FCOI).

The group will mainly use the fresh capital to increase marketing efforts with regards to the Camif brand, which went into administration in 2008 before being acquired by Matelsom in 2009.

Citizen Capital invested via the Citizen Capital FCPR fund, which manages €22m and focuses on social-impact investments.

Company
Camif is a retailer of household products with roots dating back to 1947. Initially operating as a mail-order business, Camif went under in 2008 before being acquired by the Matelsom group in 2009.

The company has since then shifted its focus to a purely online offering and France-made products – 81% of its 280 suppliers manufacture their products in the country.

Based in Niort, Camif processes around 10,000 orders a month and generates a €30m turnover.

People
Laurence Méhaignerie led the deal for Citizen Capital. Laurence Méhaignerie represented Perspectives & Participations.

Advisers
Equity – Gide Loyrette Nouel, Pierre Karpik, Ana de Matos-Canelas, Louis Oudot de Dainville (Legal).
Company – Euroland Corporate (Corporate finance); Fiacre La Batie Hoffman (Legal); Ernst & Young (Financial due diligence, legal, tax).

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