Critero (France) - Jan 2008

Index Ventures has led a €7m series-B round funding in Criteo. Historical investors AGF Private Equity and Elaia Partners also invested. An initial round of financing took place in March 2006 which saw Elaia and AGF invest €3m.

Company

Paris-based Critero specialises in internet services software and provides real-time, personalised recommendations to users of eCommerce websites as well as advertising platforms which are delivered via plug-and-play widgets. The past year has seen 4,000 websites adopt the technology generating around 15 million recommendations to customers. Having already developed and launched its product in September 2007, Critero plans to use the funding to expand its activities to the European market notably the UK, Germany, Italy and Spain. The company will not restrict itself to Europe, but faces competition in the US from Loomia, Aggregate Knowledge and Choice Stream. The company was founded in 2005 and employs 22 people.

People

Dominique Vidal worked on the deal for Index Ventures, Marie Ekeland for Elaia Partners, and Benoist Grossmann for AGF while Jean–Baptiste Rudelle is CEO of Criteo.

Advisers

Equity - Jones Day, Isabelle Coustaud, Renaud Bonnet (Legal)Equity - Orsay Avocats Associes, Patrick Douin, Samira Friggeri (Legal)Vendor - Aelios Finance, Pascal Mercier (Corporate Finance)

Sourced from: France unquote" 89 (Mar 2008)

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• Topics
• France
• Expansion
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• France