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UNQUOTE
  • France

Omnes backs Adictiz with €2m

  • Greg Gille
  • 13 November 2012
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Omnes Capital (formerly Crédit Agricole Private Equity) has invested €2m in French video games developer Adictiz.

The fresh capital will allow Adictiz to create new games, make targeted marketing investments and enter into partnerships and licensing agreements worldwide to develop its brands.

The operation was intermediated by Global Equities Corporate Finance. Adictiz's historical shareholders retain the majority of the company's capital.

Company
Established in 2009, Adictiz develops video games with a specific focus on social and mobile games. Its products attract around 2.5 million monthly users allowing it to generate 200 million viewed ads per month. Adictiz develops both in-house games and software on behalf of various brands.The company employs 40 staff.

The business has been growing at a triple-digit rate for the past couple of years, according to its CEO.

People
François-Xavier Dedde and Clément Petitot led the deal on behalf of Omnes. Charles Christory is CEO and founder of Adictiz.

Advisers
Equity – Chammas & Marcheteau, Géraldine Vignat, Lola Chammas, Jérôme Chapron (Legal); Aude Spinasse (IP due diligence); A&D, Philippe Millan (Financial due diligence).
Company – Global Equities Corporate Finance, Jean de La Rochebrochard, Pascal Mercier (Corporate finance); SB Avocats, Sacha Benichou, Julia Slama (Legal); BRM Avocats, Martine Ricouart-Maillet (Legal).

 

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