SGCP invests €800,000 in Materiel-Velo

SGCP was primarily attracted by Materiel-Velo's growth track record, especially given the fact that its development was hitherto self-financed. The fresh capital will be used to expand the company's product line and to finance its online marketing efforts.

Company
Established in 2004, Materiel-Velo distributes a range of cycling equipment, including bicycles and related accessories. It originally acted as an online-only store, but started operating two brick and mortar outlets in 2008.

The company posted a turnover in excess of €5m in 2011.

People
Marc Andrieu and Julien Belon led the deal for SGCP. Denis Montard is the founder of Materiel-Velo.

Advisers
Equity – Quadratur, Gilles Fresel (Legal); Abelia, David Parquet (Financial due diligence).
Company – Cabinet Goutagny, Pierre Dord, Véronique Rostaing Tayard (Legal); Altrio, Patrick Velut, Jonathan Melloul (Corporate finance).

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• Topics
• France
• Expansion
• Consumer
• France
• Societe Generale