Elaia, Partech invest €4m in Teads

The transaction marks the first round of funding for Teads. The company will use the fresh capital to pursue the international roll-out of its platform, focusing predominantly on entering the US market.

In conjunction with the capital injection, Teads has introduced former Criteo COO Pascal Gauthier as an "independent administrator" for the company. Elaia-backed Criteo recently filed for a $176m IPO on the Nasdaq.

Company
Founded in 2011, Teads is headquartered in Montpellier with additional offices in Paris, London, New York, San Francisco, Madrid, Rome, Naarden (Netherlands), Zurich, Stockholm and Sydney.

Teads develops a video advertisement platform for publishers and advertisement networks. Its inSuite format family includes inRead, a mid-article advertisement format; inStream, which plays a video advertisement before video content; and inFlow, which displays a skippable video advertisement between web pages. Teads' video advertisement formats start playing when the content is visible on the user's screen.

The premise of Teads' advertising formats is to allow greater visibility and user impact than traditional banner advertisements. Clients include French dailies Le Monde and Le Figaro as well as the Financial Times, Forbes, the Economist, Guardian, Yahoo and Reuters.

People
CEO Loïc Soubeyrand, CTO Loïc Jaures and CCO Olivier Reynaud are the founders of Teads. Jean-Marc Patouillaud is a managing partner at Partech, while Marie Ekeland is a partner at Elaia.

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