
Readly's upcoming IPO to value company at SEK 2bn
Readly, the Sweden-based digital magazine subscription app, has priced its IPO at SEK 59 per share, valuing it at SEK 2.17bn (€209m).
The company will be listed on the Nasdaq Stockholm stock exchange and start trading on 17 September.
Existing shareholders include Swedbank Robur Fonder, Tredje AP-fonden (AP3), and Consensus Småbolagsfond, while the new shareholders include TIN Fonder, Handelsbanken Fonder, C WorldWide Asset Management, Skandia Fonder, and Skandia Liv.
ABG Sundal Collier is acting as sole global coordinator and sole bookrunner, while Handelsbanken is acting as lead manager.
STJ Advisors is acting as financial adviser to Readly, and Baker McKenzie is acting as legal adviser. White & Case is acting as legal adviser to ABG Sundal Collier and Handelsbanken.
Founded in 2012 and based in Stockholm, Readly is a digital subscription service that gives customers access to magazines on its app. The company also offers publishers the ability to track and analyse how their content is being consumed. The company has a presence in eight countries and its portfolio includes more than 4,000 titles.
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