JS World Media sale in home stretch, bidders include sponsors

Carl-Johan Kullving
16 July 2021

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JS World Media's sale is in the final stage, with several bidders including sponsors vying for the Danish interactive brochures maker, two sources familiar with the matter said.

Danish private equity house Catacap and its German counterpart Findos are among the final-round bidders, one source said. The asset has also attracted interest from other German private equity players, both sources said.

Final-round bids are due in mid-July, the first source said.

JS World Media has been marketed off around DKK 75m (EUR 10m) 2021 EBITDA, the second and a third source familiar said. It reported DKK 50.4m EBITDA for FY20 , an increase from DKK 21.5m in FY19. Its 2020 revenue stood at DKK 267m, up from DKK 250m in FY19.

The Scandinavian market accounted for 45% of the company's revenues in 2020, followed by Central Europe with 47% and Southern Europe with 8%, according to the annual report.

Deloitte is advising the sellside, these three and a fourth source familiar said.

JS World Media is owned by founder Jens Stausholm and is headquartered in Aarhus, Denmark. The company's brochures receive more than 10 million views every year, with more than 25,000 customers. Its domestic clients include shipping company Maersk Training, retailer Elgiganten and facility service company ISS, according to its website.

JS World Media has subsidiaries in Sweden, Finland, Norway, the Netherlands, Spain, Switzerland, Austria, Germany and Canada. It has around 380 employees, according to the annual report.

JS World Media, Deloitte, Catacap and Findos did not return requests for comment.