EQT Ventures hires Persson as design partner

The entrepreneur will help EQT Ventures' future portfolio companies with design, product development and marketing. Despite his title, the role will be a creative position, rather than the traditional private equity and venture capital partner role.

Prior to joining EQT Ventures, Persson co-led Scandinavian communications and technology network North Alliance's incubation unit. Through his role at North Alliance, he also headed up product development and marketing at e-commerce startup Wrapp.

Persson is the second appointment by EQT Ventures in the new year, having also hired Toborrow co-founder Andreas Thorstensson.

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