
HIG nets 8x on Zmarta exit
HIG Capital has reaped 8x money on the trade sale of Nordic personal finance brokering website Zmarta to Germany’s Bauer Media Group.
Bauer will acquire 100% of the shares in Zmarta as part of the deal, which brings to an end HIG's three-year ownership of the company formerly known as Freedom Finance.
The deal provides an exit for the GP's HIG European Capital Partners Fund 1, a €600m 2007-vintage vehicle. A source close to the deal told unquote" the sale came after a single-track sale process and that HIG had not realised any value prior to exit.
Previous funding
HIG acquired Zmarta in a carve-out of UK-based Freedom Finance's Nordic operations, consisting of the Swedish, Finnish and Norwegian assets of the company's UK parent. Following the buyout, the company was renamed Zmarta.
Company
Founded in 1999, Zmarta is a personal finance products broker operating in Northern Europe under the product names Freedom Finance, Zmarta and Centum.
The company is headquartered in Stockholm and employs 200 people, with offices in Ängelholm, Helsinki, Munich and Oslo.
People
HIG Capital – Carl Harring (managing director).
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