Verdane invests in jewellery marketplace Safira

Financial details of the transaction remain undisclosed. However, Verdane typically invests between $5-50m per transaction.

Having recently opened a flagship store in Gothenburg, Safira plans to use the fresh capital to expand across the Nordic countries and the rest of Europe.

The GP deployed capital from its Verdane Capital IX fund, which was announced in February 2016 and closed on €323m six months later in July. In line with its predecessors, the fund invests in portfolios of unlisted assets, in addition to making growth investments in single unlisted assets. Around a third of the fund's investments will be direct investments, with the remainder being portfolio acquisitions, according to unquote" data.

Company
Founded in 2012, Safira is a Sweden-based online retailer and maker of jewellery and accessories. It offers a mix of its own and external brands of a variety of products, including gold and silver rings, necklaces, bracelets and watches. 

People
Verdane Capital – Staffan Mörndal (partner).
Safira – Jeff Pettersson (CEO).

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• Topics
• Buyouts
• Consumer
• Nordics
• Verdane Capital Partners
• Sweden