Norvestor sells Life Europe after 12-year holding

The deal ends a 12-year holding for Norvestor, which acquired a 51% stake in the company in December 2005.

Under the GP's ownership, Life Europe expanded its shop locations in Norway, Sweden and Finland to become a specialist in health and wellness retail products.

The transaction is expected to be completed in Q4 2017, pending approval by the competition authority.

Previous funding
Norvestor established the health food and wellness business via its Norvestor IV fund in December 2005 and purchased three retail chains with 200 stores in Sweden. 

Life Europe acquired two Finnish health food chains, Sinunkaupat and Ikivireä-Vital, with a combined market share of 25% in Finland, in October 2007.

Company
Founded in 2005, Life Europe operates a chain of retail shops that offer health food, wellness and lifestyle products. Based in Stockholm, it operates 380 stores including own stores and franchise stores in Sweden, Norway and Finland.

The company employs a staff of 600 and posted revenues of SEK 1.2bn in 2016.

People
Norvestor – Lars Grinde (managing partner).
Life Europe – Erik Frydenberg (CEO).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Exits
• Nordics
• Consumer
• Sweden
• Norvestor