Adelis acquires majority stake in Sogemedier

The GP confirmed it had bought a majority stake in Sogemedier but declined to comment on the financial details.

According to Danish daily Børsen, Adelis bought a 60% equity stake in the media house with an estimated valuation of DKK 250m.

The paper also reported that Sogemedier was advised by Deloitte in a sales process that attracted 22 potential bidders but ended in face-off between three private equity firms.

Adelis is currently investing from its latest vehicle, Adelis Equity Partners Fund II, which held a final close on €600m in June 2017. The buyout house typically invests in small and medium-sized Nordic businesses with enterprise values in the €20-200m range.

Company
Founded in 2008 by owner Allan Damborg and headquartered in Aarhus, Sogemedier is an advertising and marketing company for media businesses. The firm employs a staff of 100.

People
Adelis Equity Partners – Adalbjörn Stefansson (partner).
Sogemedier – Allan Damborg (owner).

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