
Capidea backs food supplement specialist TAP
Danish private equity firm Capidea Management has acquired a majority stake in food supplement specialist TAP, which controls the Wellvita and Mezina brands.
The GP acquired the business in partnership with Danish holding company Habico, which owns Orifarm, a pharmaceutical business based in Odense.
The GP invested via its Capidea Kapital III fund, which held a final close on DKK 865m in February 2019. The vehicle targets small-cap companies based in Denmark and is 25% deployed so far, Unquote understands.
The vendors in the TAP deal are the company's founders and shareholders Glerup and Lars Pedersen, who will stay on with the business and retain a significant minority stake. In addition, Niels Bressendorff will join the company's board as managing director to support the business in this new phase of expansion.
Following this acquisition, Capidea plans to support the company's expansion across Europe, further develop its product offering and digital transformation, and create a European pool of businesses with a leading position in the food supplement e-commerce industry.
Company
Esbjerg-headquartered TAP develops and sells dietary supplements to consumers and businesses via its retail brand Wellvita and wholesale brand Mezina. Outside Denmark, the company has a presence in Norway, Sweden, Finland, Holland and Belgium. TAP employs 80 staff.
People
Capidea Management – Martin Jørgensen (partner).
TAP – Niels Bressendorff (managing director).
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