Nordic Capital acquires, merges Sambla and Advisa

The GP will become the majority owner and will actively support the new company in the next expansion phase. It is currently investing from its €6.1bn Nordic Capital X fund, which held a final close in October 2020.  

As part of the transaction, the shareholders Four Elements and Krasse & Co will sell their stakes in Sambla.

The merged company will have an expected turnover of approximately SEK 575m (€57m).

The transaction is subject to customary regulatory approvals.

Company
Advisa was founded in 2011 and provides a loan comparison website. It partners with 36 different banks and lenders in Sweden and Finland, and has 48 employees in Stockholm. According to its annual report, the company generated revenues of €26m in 2019, and EBITDA of €308,249. 

Founded in 2014, Sambla is a loan comparison website, where consumers can compare lenders' interest rates in Sweden, Norway, Finland and Denmark. The services are offered through a combination of digital processes and advice over the phone. Sambla has 125 employees in Stockholm and Lund in Sweden. According to its annual report, the company generated revenues of €24m and EBITDA of €7.3m in 2019. 

People
Advisa – Jonathan Bollman (CEO).
Sambla – Per Österström (founder).
Nordic Capital – Christopher Ekdahl (principal).

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• Topics
• Buyouts
• Nordics
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• Sweden
• Nordic Capital