PE-backed NutraQ sold to trade in NOK 3.1bn deal

The exit comes three years after Impilo, a Nordic investment company focused on investments in the healthcare sector, acquired a 51% stake in the company in December 2017. 

Based on the company's 2020 EBITDA of NOK 188m, the deal achieved an EBITDA multiple of 16.5x.  

The acquisition will help Orkla – a supplier of branded consumer goods to grocery stores and bakers – to "bring new competence, more sales channels and a larger international scope of growth", according to the company.  

The deal is subject to regulatory approval. 

Company
Founded in 2002 and based in Oslo, NutraQ is a supplier of subscription-based health and beauty products in the Nordic region. 

It owns health and beauty brands VitaePro and Oslo Skin Lab, men's health brands Maxulin and Provexin, and vitamin supplement brand Vesterålens Naturprodukter. The company has 150 employees and reported a turnover of NOK 862m in 2020 and EBITDA of NOK 188m.

People 
Orkla – Jaan Ivar Semlitsch (CEO).

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