Procuritas backs Strandberg Guitars

Procuritas said in a statement that it intends to support Strandberg's continued growth, implementing growth initiatives alongside founder and CEO Ola Strandberg.

The GP is deploying equity via Procuritas Capital Investors VI, which held a final close in May 2017 on EUR 318m against a EUR 300m target. The fund targets Nordic mid-market businesses and has now made 12 platform deals, according to Unquote Data.

Procuritas's recent investments include IT service provider Frendy, which the GP formed via the merger of 12 smaller firms.

Procuritas's current consumer goods investments include toy and gift producer Nature Planet, which produces products for attractions including museums and aquariums. Its realised investments in the sector include Sofacompany, which Procuritas sold to Danish sofa brand Lars Larsen Group in May 2021.

A previous notable private equity investment in a guitar producer is KKR's acquisition of a stake in US-headquartered Gibson. The GP led a consortium of investors in backing the company in November 2018 as part of its debt restructuring and bankruptcy process.

Company
Founded in 2012 by Ola Strandberg, Strandberg Guitars produces a range of six-, seven- and eight-string headless guitars. Its products are sold via its website and via music retailers. The company is headquartered in Uppsala in Sweden and has additional operations in California in the US.

People
Procuritas – Carl Settergren (partner).
Strandberg Guitars – Ola Strandberg (founder, CEO).

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