Wellington Partners backs Soundtrack Your Brand

The company has today launched Spotify Business in collaboration with Wellington-backed Spotify. The product gives business owners unlimited access to music.

Wellington participated in Spotify's $50m series-B round in 2009, alongside Northzone and Creandum. The music streaming platform has since completed several funding rounds, the most recent of which saw Technology Crossover Ventures lead a $250m series-F round.

The investment is thought to have come from Wellington V Digital Fund, which launched last year and focuses on seed and early-stage investments in digital media and software across Europe.

Company
Founded in 2013 and based in Stockholm, Soundtrack Your Brand operates Spotify Business, a subscription-based music streaming service for commercial use. Using the Spotify interface, commercial users are able to set music according to the time of day using a calendar feature, streaming music in a cost-effective and legal manner at shops, restaurants and bars.

Ola Sars and Andreas Liffgarden founded the firm. Liffgarden is the former global head of telecoms business development; Sars was previously COO and co-founder at Beats Music.

People
Eric Archambeau is a general partner at Wellington and sits on the board of Soundtrack Your Brand.

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