Almi Invest injects SEK 3.9m in Silent Order

This first round of financing sees Almi investing from its Vastra Gotaland fund and taking close to a 10% stake in the company. The Swedish venture firm plans to expand the company in Sweden initially, as well as internationally.

Silent Order aims to expand in main northern European cities such as Berlin, Amsterdam, London, Manchester and Paris at a later stage. The fresh capital will be used for recruiting extra staff.

Silent Order believes the application can be used in 250 dining venues in Sweden and could post a turnover of SEK 8-9m within a year. The next financing round, which will also include Almi Invest, could take place in the first half of 2014.

Almi invests from the earliest stages to expansion phase. To date, the firm has invested SEK 1bn and the portfolio holds close to 350 growth companies.

Company
Launched in June 2012 and based in Gothenburg, Silent Order is a mobile app for smartphones that can place and pay for orders in restaurants, bars, clubs, sports bars and events from anywhere for later collection.

Silent Order is compatible with all types of point-of-sale systems. The company currently has five employees.

People
Robert Hellman is an investment manager at Almi. Peter Davin is the chairman of Silent Order. Fredrik Mattsson came up with the idea for the app.

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