
Lakestar and Index lead $2.2m Lookback investment
Lakestar and Index Ventures have backed a $2.2m seed funding round for Lookback, a Sweden-based platform for analysing user experiences via video testimonials on mobile devices.
Lakestar led the seed round, which also included angel investment from Ilya Sukhar, the co-founder of Parse. The fresh capital will be used to expand the team, the platform and its services.
In connection with the funding, Lookback is launching its new plugin for iOS, Lookback Safe, which allows users to test apps, report bugs and leave comments within the app.
Company
Co-founded by Joachim Bengtsson and Jonatan Littke, and launched in beta phase in late 2013, Lookback provides designers and developers with a platform to better understand how users interact with their apps. The platform records user expressions via mobile devices' front-facing cameras, along with the on-screen interactions. Customers include Spotify, Yammer, Venmo and King.com.
People
Jonatan Littke is the CEO of Lookback.
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