Incitia backs Campadre

The SEK 20m deal represents Norway-based Incitia's first investment in e-commerce.

Partner Jens Petter Falck believes Campadre's management and business model, which was reportedly pioneered in France in the early 2000s, offers substantial potential in the Scandinavian market.

Company
Campadre Scandinavia, founded in 2009, provides an online private sales service for its members. The company allows brand owners to optimise inventory rapidly and discreetly, while offering discounts to members.

Based in Stockholm, the company employs around 20 staff and generates a SEK 34m turnover.

People
Partner Jens Petter Falck worked on the deal for Incitia. Thomas Behring is chief executive of Campadre Scandinavia.

Advisers
Equity – Törngren Magnell (Legal).
Management – GP Bullhound (Corporate finance).

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• Topics
• Nordics
• Expansion
• Consumer
• Sweden
• e-commerce