Conor and Northzone back Sticky

Sticky, which provides online brand advertising, plans to expand in the US and UK initially. Its clients include P&G, L'Oreal, McDonalds and GroupM, among others.

The deal was sourced through proprietary networks and negotiations took a few months from start to closing. Previous funding was provided by the founders and Tobii.

Company
Based in Stockholm and founded in 2010, Sticky is a media technology company that provides a platform designed to improve visibility for display ads. Sticky's technology aims to provide brand advertisers with objective data to improve their digital performance.

Sticky is the product of a rebranding from EyeTrackShop, the world's first online eye tracking company initially funded by Tobii technology in 2009. EyeTrackShop will now be powered by Sticky, continuing its market research studies alongside Sticky's technology.

Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai. The company employs 20 staff.

People
Jarkko Penttilä is a partner at Conor. Jeppe Zink is a general partner at Northzone. Mathias Plank is the founder and CEO of Sticky.

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