Tonium AB (Sweden) - Jan 2008

unquote
01 January 2008

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Via Venture Partners, Industrifonden and Arvid Svensson & Ekstranda Media AB have invested SKr 35m in Tonium AB, a developer of portable DJ-systems. The financial injection will enable the business to accelerate the development of the concept and scale up sales initiatives. Via Venture is a new investor in the business, while Industrifonden and Arvid Svensson & Ekstranda Media AB have invested in a previous round. Via Venture was attracted to the deal because of the business’ product offering that the investor believes to have large international appeal. The management, who has an extensive network in the music industry, also acted as an incentive to invest. Since the business was founded in 2005, it has attracted SKr 50m in venture financing.

Company

Stockholm-based Tonium, develops a pocket size DJ-system called Pacemaker® with a hard disk of 120 GB. The portable music player enables two tracks simultaneously that allow creative mixing between two independent channels. The company also offers software that can be used to mix music which can be downloaded to the Pacemaker. Tonium has also developed a web community, www. pacemaker.net, on which users can share and discuss mixed music. It has 14 employees and was founded in 2005.

People

Anders Grånäs, investment manager, of Via Venture Partners has worked on the deal and will join the board together with Magnus Fransson, investment manager, of Industrifonden already holding a seat, chairman Björn Modé and Rikard Svensson of Arvid Svensson & Ekstranda. Jonas Norberg is the CEO of the business.

Advisers

Equity - Vinge, Johan Larsson (Legal)

Sourced from: Nordic unquote" 70 (Feb 2008)