Industrifonden, Zobito et al. invest SEK 20m in Qwaya

The fresh capital will be used to fund Qwaya's continued international expansion.

Zobito was founded by four previous Qliktech directors, among these the former CEO Måns Hultman. This is Zobito's first investment through its investment company Frezzia Invest.

Company
Qwaya is developing a cloud-based tool for advertising on social media. The tool enables companies and advertising agencies to publish and measure the effect of their ad campaigns on Facebook, Linkedin and Twitter.

The product is designed particularly for small to medium-sized companies with constrained advertising budgets.

The tool was first developed within Keybroker Group. In 2011 the software was incorporated as a subsidiary, and in connection with this investment Qwaya AB became an independent company by dividing its shares between the shareholders in Keybroker.

People
Hadar Cars is an investment director at Industrifonden. Magnus Lindhe is a partner at Zobito. Fredrik Skantze is the CEO of Qwaya.

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