Reiten-backed QuestBack acquires Globalpark

The value of the deal has not been disclosed, though Reiten reported that it had supported the deal with additional funding. QuestBack's merger with Globalpark extends the company's presence and expertise in the Enterprise Feedback Management (EFM) market. The investor believes the companies' product portfolios complement each other well.

Reiten & Co acquired QuestBack in April 2008 for an undisclosed amount. The company was acquired through the QuestBack Holding newco, which is owned by the Reiten VII fund and employees at the company. The investor always intended to grow the company organically and through add-on acquisitions.

Debt
New leverage was not introduced. There is an existing debt facility in place, provided by DnB Nor.

Company
Globalpark AG is based in Cologne, Germany, and is a provider of social CRM, panel community and survey software. The company's products allow clients to capture feedback and track sentiments of customers, employees and partners via online, mobile and social channels. Globalpark was founded in 1999 and has additional offices in London, New York and Vienna.

QuestBack AS was founded in 2000 and is a provider of EFM and online survey solutions. The company became profitable in 2001 and has since experienced double digit growth. Headquartered in Oslo, the company has offices in a total of 17 countries. The merged group will generate a turnover of €40m.

People
Terje Bakken and Ivar Blekastad were responsible for Reiten & Co's investment in QuestBack.

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• Topics
• Nordics
• Support services
• Expansion
• Reiten & Co Capital Partners
• Acquisition finance
• Norway
• Germany