
Seed Capital backs Tailify
SEED Capital has backed Swedish social media marketing start-up Tailify, investing between DKK 2-10m in the company.
As part of the Danish VC's investment, Tailify has moved its operations from Sweden to Denmark.
From its new location, the company will use Seed Capital's investment to grow its operations, expand its team, and break into the Danish market. Tailify's main focus before the funding round had been in Sweden and Norway.
Seed Capital most recently backed bitcoin business Coinify, the second Scandinavian bitcoin start-up to receive venture investment in September.
Company
Tailify was founded by four Swedes and a Norwegian in October 2013, and connects brands to high-profile and trendsetting social media users for marketing purposes.
The company currently boasts clients such as Disney, Marc Jacobs and Unilever.
Originally based in Sweden, Tailify has moved its headquarters to Copenhagen following the deal with Seed Capital.
People
Helle Uth is the investment manager who led the deal for Seed Capital. Fredrik Segerby is co-founder and CEO of Tailify.
Latest News
Stonehage Fleming raises USD 130m for largest fund to date, eyes 2024 programme
Multi-family office has seen strong appetite, with investor base growing since 2016 to more than 90 family offices, Meiping Yap told Unquote
Permira to take Ergomed private for GBP 703m
Sponsor deploys Permira VIII to ride new wave of take-privates; Blackstone commits GBP 200m in financing for UK-based CRO
Partners Group to release IMs for Civica sale in mid-September
Sponsor acquired the public software group in July 2017 via the same-year vintage Partners Group Global Value 2017
Change of mind: Sponsors take to de-listing their own assets
EQT and Cinven seen as bellweather for funds to reassess options for listed assets trading underwater