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Unquote
  • Nordics

Seed Capital backs Tailify

  • Mikkel Stern-Peltz
  • Mikkel Stern-Peltz
  • @msternpeltz
  • 24 October 2014
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SEED Capital has backed Swedish social media marketing start-up Tailify, investing between DKK 2-10m in the company.

As part of the Danish VC's investment, Tailify has moved its operations from Sweden to Denmark.

From its new location, the company will use Seed Capital's investment to grow its operations, expand its team, and break into the Danish market. Tailify's main focus before the funding round had been in Sweden and Norway.

Tailify

  • DEAL:

    Expansion

  • VALUE:

    >DKK 10m

  • LOCATION:

    Copenhagen

  • SECTOR:

    Media agencies

  • FOUNDED:

    2013

  • STAFF:

    5

Seed Capital most recently backed bitcoin business Coinify, the second Scandinavian bitcoin start-up to receive venture investment in September.

Company
Tailify was founded by four Swedes and a Norwegian in October 2013, and connects brands to high-profile and trendsetting social media users for marketing purposes.

The company currently boasts clients such as Disney, Marc Jacobs and Unilever.

Originally based in Sweden, Tailify has moved its headquarters to Copenhagen following the deal with Seed Capital.

People
Helle Uth is the investment manager who led the deal for Seed Capital. Fredrik Segerby is co-founder and CEO of Tailify.

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  • Expansion
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