Valedo invests in Rapunzel of Sweden

Valedo's investment will be used to finance Rapunzel's growth and to establish the company as an international brand. The GP will also provide access to working capital to support the company's expansion.

Rapunzel's previous owners, management and board members will invest in the newco alongside Valedo.

Former Gant and Björn Borg CEO Arthur Engel will become chairman of the company's board, while co-founders Ida Backlund and Stefan Löfgren will join as board members. Backlund will also retain her position as CEO.

Company
Founded in 2007, Rapunzel is a producer and seller of hair extensions, wigs, hairpieces and extension accessories.

The company's largest markets are Sweden, Denmark, Norway, Germany and Finland, mainly selling its products directly to consumers through its online shop.

Based in Umeå, Rapunzel employs 43 people and had revenues of SEK 116m in 2014.

People
Ida Backlund is the CEO and co-founder of Rapunzel.

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• Topics
• Buyouts
• Nordics
• Consumer
• Sweden