Catalyst Investors backs Reputation Institute

New York-based Catalyst invested through its Catalyst Investors III fund. Financial terms were not disclosed. Negotiations took around four to five months.

Catalyst first met Reputation Institute through direct networking with the contacts of the firm's CEO, Jonathan Ewert. The parties attended a strategy session in Copenhagen where they looked at ways to expand the capital, and found they had an aligned vision for the future of the company.

Catalyst will initially aim to increase efficiency in sales, enlarge the customer base and improve other operational issues. In the longer term, the investors are looking to broaden its product set.

Reputation Institute has grown organically at an average annual rate of 43% during the past 10 years.

Company
Founded in 1997 and based in Copenhagen, Reputation Institute has created a tool for corporate reputation measurement called RepTrak. The company is present in more than 30 countries.

People
Tyler Newton is a partner at Catalyst. Jonathan Ewert is the CEO of Reputation Institute, while Charles Fombrun is its chairman. Its founders, Charles Fombrun and Cees van Riel, will remain as chairman and vice-chairman of the company, respectively.

Advisers
Equity – Kirkland & Ellis (Legal); Ernst & Young (Tax).

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