Sequoia leads $22m round for Plain Vanilla

Plain Vanilla's existing investors - BOLDstart Ventures, Greycroft Partners and IDG Ventures - also took part in the round, according to TechCrunch.

Previous funding
Plain Vanilla is believed to have first received $1.2m in seed funding in July 2012, from a large syndicate comprising several angel investors as well as BOLDstart, Crunch Fund and Cap-Meridian Ventures.

The company then reportedly raised a total of $4.4m in a two-part series-A round. In April last year, Greycroft, IDG, Tencent, BOLDstart, Crunch Fund and New York-based venture capital fund MESA+ injected $2.4m into Plain Vanilla. Sequoia and e.ventures then provided a further $2m to the company in November 2013.

Company
Founded in 2010, Plain Vanilla is based in Reykjavík with an additional office in San Francisco. The company currently employs around 20 staff.

Plain Vanilla has developed iPhone trivia app QuizUp. Users choose from a range of 300 different topics and challenge either friends or strangers to short trivia quizzes. The app has reportedly garnered more than 5 million downloads since its launch in November 2013.

People
Thor Fridriksson is the CEO of Plain Vanilla.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Nordics
• Expansion
• Technology
• Iceland