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Unquote
  • Nordics

Capman completes Nice exit

  • Ellie Pullen
  • 23 September 2013
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Capman has wholly divested Nice Entertainment Group, a pan-Nordic content production company, to Swedish broadcaster Modern Times Group (MTG) for an enterprise value of €84.4m.

MTG acquired an 86.8% stake in the company, comprising the whole of Capman's shareholding and a portion of the company's employees' and management team's stakes. The outstanding 13.2% shareholding in the company will be retained by Nice's founders, management and some of the employees.

The deal will see Nice absorbed into MTG to become part of its content production and distribution subsidiary, MTG Studios.

Nice Entertainment Group

  • DEAL:

    Trade sale

  • VALUE:

    €84.4m

  • LOCATION:

    Helsinki

  • SECTOR:

    Broadcasting & entertainment

  • FOUNDED:

    2008

  • TURNOVER:

    €121m

  • EBITDA:

    €8.1m

  • STAFF:

    140

  • VENDOR:

    Capman

Capman previously held a 58.88% stake in Nice, according to its website. The firm's stake was held through its eighth buyout fund, Capman Buyout VIII, according to unquote" data. Capman Buyout VIII held its final close in June 2006 on €440m.

Under Capman's ownership, Nice bought Norwegian events management business Playroom last June.

Company
Nice was founded in 2008 as part of a buy-and-build strategy by Capman, which acquired Moskito Group in Finland, Monster Group in Norway and Baluba Group in Sweden. The company, which employs 140 staff, is headquartered in Helsinki and generated turnover of €121.1m in 2012, as well as an EBITDA of €8.1m.

The Nice group comprises three subsidiaries: TV content production, event production and commercial production. The company's services are used by all major broadcasters in the Nordic region, according to Capman.

People
Morten Aass is the CEO of Nice. Capman senior partner Olli Liitola is responsible for the firm's investment in Nice. Liitola and senior partner Ari Tolppanen worked on the deal.

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