Priveq takes stake in digital signage maker Visual Art

Visual Art's management team, founders and key employees will retain the 60% balance of shares in the company following Priveq's investment.

The deal marks the GP's third deal completed in April, having acquired audiobooks publisher ILT Inläsningstjänst and public toilet services company Danfö earlier in the month.

Priveq said in a statement it invested in Visual Art because of the company's national and international growth in recent times, which the GP plans to support as part of its investment.

Company
Headquartered in Stockholm, Visual Art is an advertising company focusing on digital signage and digital out-of-home advertising.

It offers a full-service digital signage package, including advice, design, installation, production, software, service and support. Its clients include McDonalds, Dove, 7 Eleven and Nike.

Visual Art employs a staff of 70 and generated turnover of SEK 250m in 2015. It was founded in 1997.

People
Priveq – Karl-Johan Willén (partner).
Visual Art – Andreas Lind (CEO).

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