360 Capital, P101 exit Musement

Musement's founders and management team will stay on with the business and continue to lead the company. It will initially be managed as an independent business unit within TUI Destination Experiences, the group's subsidiary dedicated to the tours and activities segment, which operates in 49 countries worldwide.

Following the acquisition, Musement will have access to TUI's 20 million customers, as well as be able to take advantage of the company's on-ground operational capabilities and suppliers' relationship in beach destinations, currently not covered by the service. TUI and its TUI Destination Experiences subsidiary will have access to Musement's technology assets, digital skills and range of experiences in multiple cities around the world.

Previous funding
360 Capital led a €1.3m funding round for Musement in September 2013, with participation from Italian Angels for Growth. The startup raised €5m from P101, 360 Capital Partners, Italian Angels for Growth and Michele Associati in a series-A round in March 2015. Subsequently, P101 and 360 Capital took part in a $10m series-B round led by family office Micheli Associati in November 2016.

Company
Founded in 2013, Musement is an online travel and tourism-focused booking portal for events, museums and art exhibitions in 1,100 locations across 70 countries. The platform is available in eight languages: English, Italian, French, Spanish, German, Portuguese, Russian and Dutch, and has one million users per month.

Musement is headquartered in Milan, has offices in Barcelona, Dubai, London, New York, Paris and Amsterdam, and employs 130 people.

People
Musement – Alessandro Petazzi (CEO, co-founder); Fabio Zecchini (CTO, co-founder).
TUI Group – Fritz Joussen (CEO).

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