Level 20 appoints Potter as chair

Potter will succeed previous chair George Anson with effect from 1 January 2021.

Potter currently serves as a non-executive director at Best Secret. In addition, she is a BVCA Council member and was chair of the BVCA for the 2019/20 year.

She joined Permira in 1999 after stints at Royal Bank Development Capital and Arthur Andersen, and became a partner at Permira in 2005, retiring in 2019. During her time at the firm Potter led the global consumer team and the London office. She also served on the firm's executive committee and the compensation and partnership committee, and founded Permira's women's network. She worked on numerous transactions while at the firm, including Allegro, Dr Martens, Homebase and Iglo Group.

Launched in 2015, Level 20 is a not-for-profit organisation established to promote gender diversity in the private equity industry. It has 68 sponsor firms and more than 2,500 individual members, according to a statement.

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