
Pitalia launches with GBP 50m fund, hires Davies as head

Newly launched private equity house Pitalia Capital will deploy a GBP 50m fund to back small to medium-sized businesses across the UK.
The firm is part of the Pitalia group of companies, a family office funded by entrepreneur Anil Pitalia. The fund is entirely funded by Pitalia, with no external capital.
Pitalia Capital said it will seek to invest across a diverse portfolio of businesses, including early-stage growth capital and management buyouts of medium-sized firms.
The fund will offer flexible deal structures, deploying up to GBP 10m per transaction, with no particular sector focus.
The new venture will be headed by John Davies, who joins Pitalia Capital from Seneca Partners where he was an investment director for six years. Deals he worked on include Mission Labs and Wejo. He also has advisory experience from Clearwater International and BDO.
"We don't have the usual restrictions of typical private equity funds, as we invest our own capital, not funds raised from third parties," Davies said in a statement. "That means we can back whoever we want, whatever their unique situation. We therefore have no external pressure to rush to deploy capital or to exit good investments – and this provides us with a far more flexible investment mentality."
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